Changing of the Guard in Wine Media
— An Essay on the Rising Influence of Online Wine Criticism —
The center of gravity in wine media is slowly shifting. That, of course, assumes a very liberal definition of that term — one that includes not only internet news sites and weblogs, but the more interactive technologies developing and arising from the more static structure we've come to associate with online information retrieval. There is an unspoken assumption among the darlings of traditional print media: those who take advantage of the democratization of expression and communication that the internet has afforded aren't true writers or broadcasters — they're merely hobbyists. The attitude is tacit and lurks just below the surface, but it's nevertheless omnipresent. However, the reality is that there has been a giant sleeping among the ever shrinking and more rapidly scurrying Lilliputians of the newspaper, magazine, and perhaps even network television industries.