Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.

Napa Wine Brand is Music to the Ears
— An Interview with the Winemaker of R&B Cellars —

Just as with their passion for music — referenced in the artwork of the vibrant blue labels on their wine bottles — love of wine comes across lyrically and resonantly in person with Kevin and Barbara Brown, the husband and wife team behind R&B Cellars. Sitting down with the couple in the living room of their spacious and charming Victorian house in San Francisco's bucolic suburb of Alameda, I spoke with them about R&B's portfolio of wines, their respective styles, and their relative position among California wines. I took keen interest in having Kevin share not only his winemaking experience, but also, given his prior background in wines sales, his perspective on the market as a whole and what he felt were the best approaches for the consumer to make the most out of an oftentimes confusing wine-buying experience.

Dry Creek Valley Winery Spearheads Enviable "Green Initiative"
— Spotlight on Michel-Schlumberger Winery —

"They're over there in those condos," he said with a proud, boyish smile as he pointed to some stacks of small, shallow wooden boxes a short distance away. Jay Kell, the manager of wine education and guest services at Sonoma's Michel-Schlumberger Wine Estate was referring to the fairly sizable colony of bees that the winery maintains on the property. I had just arrived with my partner whom I had insisted join me on this visit, given his background in horticulture and keen interest in sustainability. Our purpose here was to embark on what the winery markets as its Green Tour, a privately escorted excursion of the vineyards, provided as way to increase customer awareness of its dedication to a myriad of biodynamic practices. One of those is the nurturing of bees, done in an effort to facilitate the pollination of other plant life supportive to the vines themselves. I soon learned that this overall philosophy, so deeply respectful of nature and its inherent ecological balance, permeates just about everything done at Michel-Schlumberger — not only in the production of the fine wines for which it's known, but also in its dedication to give back to the environment from which came the very grapes to make them.