Longtime Napa Winery Continues to Make Quality Accessible
— An Interview with the Senior Winemaker of Merryvale Vineyards—

A visit to the grounds of Merryvale Vineyards reveals everything we've come to expect of a Napa Valley winery: graceful design, serene landscaping, warm hospitality, and, of course, quality-driven wines.  On scratching the surface, though, we discover something that doesn't seem quite as common anymore among producers here: a commitment to making wines of high caliber that are accessible to more consumers in the marketplace.  With its entry-level Starmont line, it seems that Merryvale has struck a fine balance by offering wines made from top vineyard sources, all at a higher availability and lower price point than we might expect for their quality.  In addition, through its smaller-production and more premium lines that showcase the best of its own estate vineyards, Merryvale provides elevated options for more discriminating palates.  To learn more about its marketing strategy and winemaking philosophy, I met with the winery's Communications Director, Chris O'Gorman, and its Senior Winemaker, Sean Foster, in the dramatic ambiance of its historical Cask Room.

Winery Entrepreneur Restores Site History, Seeks to Elevate Alexander Valley
— An Interview with the Proprietor of Blue Rock Vineyard —

The surface of Alexander Valley's utmost potential as a wine region has barely been scratched.  At least that's the belief of a small cadre of local producers dedicated to crafting premium Bordeaux varietal wines — of whom one is particularly adamant in his determination to help realize that promise.  Kenneth Kahn, proprietor of Blue Rock Vineyard, while doing his own part to prove what this Sonoma appellation is truly capable of, is hoping that the efforts of its quality-driven producers will help to bring a new level of recognition to this region.  With a respectful nod to the mid-priced wines that first earned the area media attention, Kahn nevertheless remains committed and driven to pushing the limit of its possibilities in an effort to demonstrate that Alexander Valley is capable of accomplishing so much more.  I sat down with this bold entrepreneur to learn more about his vision for this wine region and how his brand Blue Rock fits into it.

Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.