Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.

Former Châteauneuf-du-Pape Producer Explains the Efficacy of Biodynamic Viticulture
— An Interview with Wine Consultant Philippe Armenier —

Biodynamic viticulture was something with which I'd been vaguely familiar when I first learned about the work of wine consultant Philippe Armenier.  It was during an interview I conducted some time ago with one of his clients that I began to suspect that this once-obscure approach to winegrowing was becoming increasingly practiced among premium producers.  In fact, in turns out that Armenier has provided Biodynamic services to quite a long list of prestigious clients that includes Joseph Phelps, Grgich Hills, Opus One, Peter Michael, and Cain, among a few dozen other reputable wine brands up and down the west coast of the United States.  And yet, it's all a far cry from where the former winemaker originally hails from the south of France, where he used to make wine under his own label — that is, until he sold the property, moved to California, and devoted his time entirely to consulting on Biodynamic farming.  Since then, the expatriate's success in earning a long list of devotees has been remarkable, given that the mainstream often considers the practice to be a rather unorthodox tangent of agriculture.  Skeptics notwithstanding, it appears that evidence is growing considerably in support of its efficacy, some of which I, myself, witnessed while Armenier took me on a tour to some of his clients' vineyards in the Napa Valley.  It was there among the vines that I learned the capabilities of this rather unconventional strategy in the quest to make better wines.

Winemaking Owner Furthers Legacy on Napa's Spring Mountain
— An Interview with Michael Keenan of Robert Keenan Winery —

It was by virtue of his hillside Napa Merlot that Robert Keenan planted his eponymous winery squarely on the world's wine map twenty years ago. Since then, a new generation of ownership under his son has resulted in significant changes in vineyard practices, varietal choices, and overall business philosophy that have propelled the producer well into the modern era of premium winemaking.  Although bolstering its reputation in recent years through the crafting of fine wines from Cabernets Sauvignon and Franc, Keenan Winery continues to produce Merlot of superb quality, threatening to help bring the varietal back into vogue following its recent fall from market popularity.  I spoke with proprietor Michael Keenan on the evolution of his winery's production, the virtues of raising vines on Spring Mountain, and the lessons learned from the daunting task of furthering his father's legacy.