Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.

Napa Winery Elaborates Two Styles of Cabernet from its Steep Hillside Vineyards
— An Interview with the Talent Behind Spring Mountain Vineyard —

Grace and Complexity.  Power and Intensity.  These are the discrete expressions of Cabernet Sauvignon that we tend to associate respectively with the Old and New World.  Yet one Napa Valley winery, in tapping the fullest potential of its mountainside grapevines, seems to have succeeded in articulating both.  In doing so, Spring Mountain Vineyard, located on the eastern slope of the elevation bearing its name, has managed to carve a distinct niche for itself among the region's numerous other quality-driven producers.  Having been struck by the craftsmanship of its recent vintages, I resolved to peel back the label of this premium brand in an effort to get to the root of its winegrowing strategy.  And so, in the context of a visit to the charmingly bucolic estate high above the town of St. Helena, I met with winemaker Jac Cole, vineyard manager Ron Rosenbrand, and publicist Valli Ferrell, who collectively showcased all that lends panache to the wines of Spring Mountain Vineyard.

Mountaintop Winery Takes Pride in its Command of Elevated Site Diversity
— An Interview with the Lead Winemaker of Pride Mountain Vineyards —

One striking fact with which visitors to Pride Mountain Vineyards are immediately met is that the 235-acre estate actually straddles the line between the two otherwise distinct appellations of Napa and Sonoma.  But while having grapevines and production facilities located on either side of that border might present a logistical challenge or two, its position at the very top of Spring Mountain allows the winery to very clearly assert its identity by virtue of its unwavering focus on elevated terroir.  The advantage of raising vines at that altitude, coupled with the inherent diversity of soil, aspect, and microclimate, empowers the winemaking team at Pride to craft wines with an alluring combination of character, richness, and longevity that few other producers can accomplish with estate vineyards.  Along with its premium Merlot that first garnered media attention and established its name, Pride has since developed and distinguished its portfolio in further dedication to expressing a true sense of place.  I met and spoke with Pride's lead winemaker, Sally Johnson, to get more of the story behind this producer's handcrafted wines of intensity and nuance.