NM: It sounds like what you're providing is really a market-neutral platform, acting almost as a liaison between the producers and the consumers in a way that we really haven't seen or explored before.  What you're doing through this is providing a choice that the consumer didn't otherwise have  — not in a literal sense, because the consumer-direct option has been there for a few states for some time now, and it has been expanding now with loosening interstate restrictions — but you're putting some real strength behind that process, because now the consumer can become educated enough to feel confident to purchase directly from the wineries.

EC: Absolutely!  And there are other benefits to that, as well.  As we get more and more wineries on board, what they'll be able to do is that with anybody who purchases directly through the winery, that winery can turn back around and send the customer tasting notes, updates on shipping time, and even have their winemakers communicate with them.  [This model] provides more value in the experience for both the winery and the consumer.

NM: Speaking of which, what advice would you have for the consumer who's interested in wine, wants to learn more but isn't sure how to go about doing it in a way that's useful for them and will fit into their lifestyle?  Are there any general tips you would recommend for this sort of person.

EC: Absolutely: first and foremost, I would say, "Go to Cruvee.com!"  {laughter}

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